18 Tips for creating a well optimized LinkedIn account
LinkedIn is the world's largest professional network with over 400 million members in over 200 countries and territories across the...
How Star Wars has inspired us to bring balance to your social media strategy
In December 2015, when I began to develop Symmetrical Media Marketing (20 page business plan, Symmetrical B2B Strategy, meetings with...
Instagram Tools for Business - A First Look
Many small businesses have been struggling with the use of Instagram since its inception in 2010. The Facebook-Owned photo and video...
5 Reasons Why Networking is important for you and your business
Networking can be described as a supportive system of sharing information and services among individuals and groups that have a common...
Social Media Marketing vs. Traditional Marketing
Social Media has dominated the digital marketing industry and has profoundly overtaken the old fashioned methods of Traditional Marketing...
4 Reasons Social Media Management should be Outsourced
Social media is among a variety of tasks that business owners would do well to outsource. The role that social media has played in...
Symmetrical B2B Social Media Marketing Strategy
Many small businesses are struggling to effectively leverage social media to communicate with their target market and current customers....
The Essential Social Media Marketing Dictionary
As a business owner or employee, navigating the jargon of the social media marketing world can leave one feeling out of touch and...
Is Corporate Transparency the Newest form of Advertising?
When people think of corporate deals they may imagine a low lit room where executives collude on shady agreements. They picture smoke...
Use an "Ideal Customer Persona" to guide your social media marketing campaign
It is essential to understand your target market in every way possible to maximize the potential of your social media marketing campaign....
