Symmetrical Media Marketing

According to Hootsuite in October of 2016, only approximately 20% of marketers can quantitatively prove the impact of social media marketing, even though many companies have continuously increased their social media marketing budgets throughout the year. This is a strange correlation as it illustrates that brands know how important social media is but they have been unable to quantify the impact of their efforts. The customer journey isn’t clear and dark social media hides da

Social Media is a tool that many users and businesses are using to build and maintain a reputation. Brand reputation is the ideas and emotions that customers associate with a brand. Many consumers check online reviews and social media to weigh the credibility of a company, service or product so it is important for companies to leverage social media to provide ‘social proof’ to build a stable digital brand. Chris Anderson noted, “Your brand isn’t what you say it is, it’s what