Recruiting and Retaining Millennials
By the year 2025, approximately 75% of the global workforce will be comprised of millennials, according to a study conducted by Deloitte....
Social Media Marketing in 2017
A notable social media trend in 2016 was the rise of video marketing and it is projected to increase significantly in 2017. In fact, 70%...
Paid Advertising on Social Media
The Symmetrical B2B Social Media Strategy is built in a way that does not require the social media manager to run any paid...
Social Media Marketing for Small Businesses: An Interview with Nathan Resnick
The following social media marketing industry interview is with Nathan Resnick, Co-Founder of Sourcify, Founder of Cork Supply Co, and...
4 Reasons why Entrepreneurs should join a Business Incubator or Support Center
As an Administrator and one of the founding team members of the Business Support Center for Entrepreneurship and Small Business at...
Social Media Marketing: An Interview with Mel Welsh
The following social media marketing industry interview is with Mel Welsh, serving as the Editorial Lead for the Strategic Development...
Social Media Marketing for Small Businesses: An Interview with Maggie Harris
The following social media marketing industry interview is with Maggie Harris, Social Media Director at Lott Oil and Director of...
Is Social Media Marketing cost-effective for small businesses on a budget?
In an article that I read recently on Entrepreneur.com, Victoria Treyger, the Chief Marketing Officer of Kabbage lists 6 Ways to Market...
Top 10 Challenges you may face with Social Media Marketing
Social media is a gold mine for brands who want to connect with their audiences and increase their leads, but it can also consume a lot...
How Small Businesses can Simplify Social Media Marketing: A Symmetrical Aspect
To many small business owners, social media marketing is a daunting and seemingly time-consuming form of digital marketing. Even though...
