Is Social Media Marketing cost-effective for small businesses on a budget?

In an article that I read recently on Entrepreneur.com, Victoria Treyger, the Chief Marketing Officer of Kabbage lists 6 Ways to Market Your Small Business for Less Than $100. For many small business owners on a shoe string budget, a $100 marketing budget may be a reality. Treyger lists a number of great tips regarding the market research, email marketing, website optimization and team-building. However the tips that appealed to me were focused on a social media marketing strategy. After referencing the relatively inexpensive cost to leveraging social media to expand the awareness of your brands, products and services, Treyger mentions "Even a small investment in social marketing can produce

Top 10 Challenges you may face with Social Media Marketing

Social media is a gold mine for brands who want to connect with their audiences and increase their leads, but it can also consume a lot of your time if you aren’t carefully prepared in your approach. Over 2.3 billion people are currently active on social media across the world. Here are 10 challenges that most brands face in their social media marketing efforts. 1. Authentic Connections – It’s incredibly important to find the niche that makes your brand real and important to your audience. Brands need to use social monitoring tools and marketing management tools to post regularly and respond to followers. 2. Defining Strategy - According to the Content Marketing Institute, the most effectiv

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