November 22, 2019

With the prevalence of data breaches these days, chances are that you’ve had your private information compromised by one of the most recent attacks. Big corporations like Yahoo and Target, as well as credit agencies such as Equifax, have all been the victims of success...

October 3, 2019

The following social media marketing industry interview is with Gary Pershad, Chief Marketing Officer of Getchogrindup LLC, Co-host of the Getchogrindup Podcast and Retirement Plan Specialist at Vanguard.

Andrew: Would you say that Social Media Marketing is useful for s...

When people usually think of emails, they think of Gmail, Yahoo, or Outlook, but when managing a business, using these consumer oriented emails can and will become tedious and confusing. 

For needs like this, is key to survival for small businesses in the...

September 27, 2017

Content marketing is a two-prong process; copywriting and marketing. When someone masters copywriting, that doesn’t necessarily make them a marketing expert, and vice versa. A marketer knows how to get potential customers to see and pay attention their product, to visi...

Most people today start their days looking through their newsfeed and end their days by reading one last article or participating in their favorite Facebook group or Twitter chat. With approximately 81% of the United States population using social media, it has continu...

August 21, 2017

By the year 2025, approximately 75% of the global workforce will be comprised of millennials, according to a study conducted by Deloitte. This is a very significant measurement because it identifies who human resource managers will need to recruit and retain now and in...

August 18, 2017

A notable social media trend in 2016 was the rise of video marketing and it is projected to increase significantly in 2017. In fact, 70% of marketers plan to use social video advertising in 2017 and 65% of marketers will focus on Facebook video advertising in 2017 foll...

August 18, 2017

The Symmetrical B2B Social Media Strategy is built in a way that does not require the social media manager to run any paid advertisements. However, the results of the strategy can be enhanced significantly by running effective targeted paid ads. The only platforms that...

February 14, 2017

The following social media marketing industry interview is with Nathan Resnick, Co-Founder of Sourcify, Founder of Cork Supply Co, and Writer for Entrepreneur, Social Media Today, The Huffington Post and Business2Community. 

Andrew: Do you think that Social Media Market...

January 11, 2017

As an Administrator and one of the founding team members of the Business Support Center for Entrepreneurship and Small Business at Delaware Valley University, I can attest to the value of such a program and the experience has provided an extraordinary amount of value t...

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Recruiting and Retaining Millennials

August 21, 2017

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