Social Media Marketing & Small Business Resources
We have created a resource page full of helpful tools and services that you can always come to for all of your social media & small business marketing needs in addition to our services. We will continue to update this page as we find more helpful tools that we have utilized and would recommend. We recommend bookmarking it for your future reference and convenience. Enjoy!
Symmetrical Media Marketing Tools:
Social Media Strategy Template (check the bottom of this page for a downloadable version)
Social Media Analytics: SumAll
SumAll is a cross-platform marketing analytics tool that provides analytics on social media, web traffic, sales metrics and more.
Social Media Management: Hootsuite.com - 30 Day Free Trial
Hootsuite is the top tier social media management tool in the industry. It allows you to schedule and automatically publish 100's of messages, manage and post to multiple social media platforms and add up to 9 team members to your account. We proudly use Hootsuite and we believe it to be the best overall social media management tool on the market. Click on the link above for a 30 day free trial. Check out their social media templates for audits, strategy, posting, proposals and analytics here.
Social Media Marketing Training: Hootsuite Academy
Social Media Automation: IFTTT (If That Then This)
IFTTT is a free web/app service that allows users to create automated recipes, which are triggered based on an action. For example, a popular recipe that we use involves any Instagram photo automatically getting tweeted on our Twitter account and added to an @Symmetricalmm board on Pinterest.
Social Media Content Publishing: Buffer
Buffer is a content publishing software application designed to manage accounts in social networks, by providing the user with the ability to schedule posts to Facebook, Twitter, LinkedIn, Google+ and Pinterest.
Press & Media Contribution: HARO (Help A Reporter Out)
HARO connects journalists and bloggers with relevant expert sources to meet journalists’ demanding deadlines and enable brands to tell their stories. HARO distributes more than 50,000 journalist queries from highly respected media outlets each year. Its straight-forward pitching process allows sources to find topics related to their expertise, industry or experience, while allowing journalists and bloggers to spend more time writing and less time sourcing. HARO reaches more than 1 million sources and 75,000 journalists and bloggers, making it a vital tool for brands and reporters alike.
Content Curation: Feedly
Feedly is a news feed application that provides a variety of online sources for the user to customize feed preferences based on interests and curate content to social media platforms. Feedly is closely compatible with Buffer.
Email Marketing: Mailchimp
Mailchimp is an email marketing service and application that we use, love and would recommend to anyone in need of an email marketing service. Don't slump on email marketing. It has been shown to be a top form of digial marketing with a 79% effectivity rate.
Video Content Publishing: Youtube
Youtube is a mega video sharing website that the majority of B2B marketers use to share video content. Youtube allows its users to upload, view, rate, share, and comment on videos. According to Cisco, approximately 79% of the content that will be consumed on the internet in the year 2018 will be video content. It is extremely important to create quality video content and share it to authority websites like Youtube, Facebook and etc. as they serve as excellent lead generation tools and help to expand your online presence.
Slideshow Content Publishing: Slideshare
Slideshare is a slide hosting service that supports documents, PDF's, videos, and webinars. Slideshare is definitely a favorite of ours because of how well optimized the site is. It has become a huge platform for B2B lead generation. Slideshare has often been referred to as the "YouTube for slideshows".
Website & Blog Platform: Wix
Wix is a world-renowned website builder and hosting site that allows users to create free and paid websites that can include social plug-ins, e-commerce, contact forms, e-mail marketing, community forums and many other web capabilities. We proudly use Wix and we praise it for its advanced customization capabilities.
Canva is an online graphic design platform that offers free access to a wide assortment of design tools and options, as well as premium options for paying customers. Canva's Slogan - "Amazingly simple graphic design software"
Pablo is user-friendly, super simple web application that allows users to choose from stock images or upload their own photos, which they can then overlay with icons, (like a company logo,) or text. Click here to read more about Pablo.
Logo Production App: LogoScopic Studio
LogoScopic is the app that we used to create our SMM logo! It is powerful logo design studio app that will help you visualize and communicate the value and reason behind your brand without the need of prior design experience. It is very user-friendly and offers free and paid logo templates.
Social Media Marketing News: Social Media Today
If you are in need of additional social media resources please don't hesitate to contact us.
Interested in contributing to our social media and small business resources page or blog? Learn more here.
Some of the links in this list are affiliate links, meaning that we may receive a commission if you choose to buy from it. However, the price will never increase for you in order to compensate us.
We truly appreciate your support if you do choose to buy through our affiliate links and we are happy to answer any questions you may have! Please understand that we have experience with all of these companies, and we recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something.