Recap of our first 3 months and recent networking and community events

Our team has had the privilege of attending a number of networking events during the past 3 very busy months. This article will provide a brief overview of our first 3 months in business. After officially launching the company on March 22, 2016, we attended our first event, the Philadelphia Small Business Expo, on March 24, 2016 in Oaks, Pa. The event was a huge success as well as the Philadelphia Entrepreneur Expo. In addition, we have attended a number of local SCORE meetings as well as the Montgomery County Community College Leadership Conference and Business Quarterly meeting. We also attended the local Future Business Leaders of America-Phi Beta Lambda Diversity in Business Panel in whi

6 reasons why Business should use Google+ to improve Search Engine Optimization results

Since its inception in 2011, Google+ plus has been an enigma to the vast majority of small businesses and it has prompted them to ask, is it worth it for my business to be active on Google+? The answer is yes! Here are 5 reasons why: Google+ is a social layer across all of Google’s services with 100+ million active users Optimized Pages: Google+ pages are treated like every other page on the internet by google. It will gain a fair page rank (if optimized) and will become indexed to appear in google search results. I can personally attest to this because the Symmetrical Media Marketing Google+ company page has received nearly 1,500 views in about 3 months. This is likely due to our page optim

18 Tips for creating a well optimized LinkedIn account

LinkedIn is the world's largest professional network with over 400 million members in over 200 countries and territories across the globe. It was created to connect the world's professionals by providing them with the opportunity to make meaningful connections and find career opportunities. LinkedIn has something for every user whether you are a business owner, recruiter, job seeker, freelancer or student. When you join LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at what you do and maintain connections. Here are some tips to help you to optimize your LinkedIn account. Creating a profile: Your profile gives LinkedIn viewers a look at who you ar

How Star Wars has inspired us to bring balance to your social media strategy

In December 2015, when I began to develop Symmetrical Media Marketing (20 page business plan, Symmetrical B2B Strategy, meetings with potential Co-Founders, Team Members and Clients, building the website, opening accounts and etc.), I reached the point at which I had to develop the logo and brand for the company. The Symmetrical B2B Strategy is based on the principles of balance and consistency regarding social media activity for a business. The idea for this strategy arrived during my time at HR Tech Advisor and it happened in the midst of the release of Star Wars VII The Force Awakens. The idea to bring balance to (the force) your social media strategy arrived conveniently with the force a

Instagram Tools for Business - A First Look

Many small businesses have been struggling with the use of Instagram since its inception in 2010. The Facebook-Owned photo and video centric platform has over 400 million users and is growing at a rapid rate. For brands with visual content, Instagram is an essential site to be active on but many brands that do not fit into that category or are not marketing to the young consumer audience on Instagram are left to question the usefulness of their presence of the rising platform for their brand. So this has left companies to ask: Should my business be using Instagram? Will it help to drive web traffic or sales? How will we convert our followers to clients? How can we determine what our reach on

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