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Boost your Job Search with LinkedIn Account Optimization Tips and a Review

2020 has brought about rapid business and societal change. The unemployment rate in the United States was stable for a few years hovering around 4%, most notably at about 3.5% in February 2020. When Coronavirus struck the United States, the unemployment numbers spiked and even months after the initial shock, the unemployment rate is still projected to be about 11.1% as of June 2020, according to The unemployment rate is often criticized for a number of important reasons including that it does not factor in people who aren't actively seeking employment and it does not represent the significant level of underemployment that plagues the United States. Unemployment quickly shifted from stable to disastrous and businesses have been scrambling to adapt as demand in many industries have shifted, forcing them to change their staffing structures. As some businesses have began to re-hire or recruit for new talent, they have also had to adjust their practices.

In a world of virtual networking events, career fairs and interviews, job seekers will have to adjust to the rapidly changing climate to remain competitive in the job market. What can you do to stand out? An objective and well-written LinkedIn profile can be a fantastic tool to leverage in a job search as it can help to boost professional credibility, increase exposure to recruiters and can be used as a direct application platform for a job seeker. We have created a guide to creating a well optimized LinkedIn account (written by Andrew C. Belton, Founder of Symmetrical Media Marketing and Writer for Business2Community) in the past and look forward to providing further aid by providing new resources and a brand new service!

Helpful Resources:

In response to these tough times and in an effort to provide aid, we are proud to announce a new LinkedIn Account Consultation offering that is designed to help job seekers by creating a strategy that will outline job search objectives, conduct a complete LinkedIn account review and identify optimization opportunities to boost profile engagement. Contact us today for a consultation!

Contact us today!


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