Unlocking the Business Value of Social Media
Hootsuite conducted interviews with over 400 social media leaders to determine the business value of social media across their enterprises. Many companies track the effectiveness of social media, but many companies do not tie social media metrics to business objectives. It is important to measure the practical impact of social media. Organizations measuring the business value of social media are doing it in the context of the customer journey. The value of social media stretc
How to leverage LinkedIn as a showcase for Social Selling
Social Media has an impact on every aspect of a business including recruiting, PR, marketing, sales and more. LinkedIn, the most popular professional network, can help marketers and sales professionals to discover and build relationships with leads. Many buying professionals make use of a company’s website and social media presence throughout the buying decision to acquire contact and product information, get a sense of the company’s culture and reputation. LinkedIn is a fant
