Recruiting and Retaining Millennials
By the year 2025, approximately 75% of the global workforce will be comprised of millennials, according to a study conducted by Deloitte. This is a very significant measurement because it identifies who human resource managers will need to recruit and retain now and into the future. To gain a better understanding of millennials and their significance in the workforce, it is essential to review general characteristics that represent most millennials. Millennial Characteristics
Social Media Marketing in 2017
A notable social media trend in 2016 was the rise of video marketing and it is projected to increase significantly in 2017. In fact, 70% of marketers plan to use social video advertising in 2017 and 65% of marketers will focus on Facebook video advertising in 2017 followed by YouTube at 39% and Instagram at 21.7% according to Animoto. Brands are encouraged to keep videos short (up to 30 seconds), focus on simple messages and realize that videos will often automatically play w
Paid Advertising on Social Media
The Symmetrical B2B Social Media Strategy is built in a way that does not require the social media manager to run any paid advertisements. However, the results of the strategy can be enhanced significantly by running effective targeted paid ads. The only platforms that we will recommend running ads on are Facebook/Instagram (they are integrated), LinkedIn and in certain cases Pinterest. We have run Facebook and LinkedIn ads. Facebook/Instagram has extraordinary user demograph
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