Networking can be described as a supportive system of sharing information and services among individuals and groups that have a common interest. In the past couple of months, our team has had the opportunity to be able to attend a variety of networking events such as the Philadelphia Small Business Expo and the Philadelphia Startup Leaders Entrepreneur Expo among a few other local events. Attending these events have helped us to established brand awareness, generate leads, create partnerships, attain clients, establish professional relationships and learn about other local businesses. In an age of digitized communication, attending networking events is still a very effective way of promoting
Social Media has dominated the digital marketing industry and has profoundly overtaken the old fashioned methods of Traditional Marketing on many fronts. The greatest difference between Traditional Marketing and Social Media is the way in which it is used to communicate with prospective and current customers or clients. Traditional Marketing relies on methods such as industry events, television commercials, radio commercials, print advertisements (newspaper ads, magazine ads, flyers, brochures, catalogs, etc.), cold calls, and email blasts are Outbound Marketing which is when a company initiates the conversation and is interested in presenting its brand by delivering its message through dire
Social media is among a variety of tasks that business owners would do well to outsource. The role that social media has played in business has changed significantly in a relatively short period of time. Small businesses have struggled to effectively leverage social media and take advantage of it as an interactive and cost-effective communication tool. As a B2B Marketer (Business-to-Business), I help small businesses to leverage social media to build brand credibility, promote awareness, nurture professional relationships, provide value and promote consistency. Social media marketing requires a fair amount of time and skill, so how should business owners approach it? As a business owner do y
