5 Reasons Why Networking is important for you and your business
Networking can be described as a supportive system of sharing information and services among individuals and groups that have a common interest. In the past couple of months, our team has had the opportunity to be able to attend a variety of networking events such as the Philadelphia Small Business Expo and the Philadelphia Startup Leaders Entrepreneur Expo among a few other local events. Attending these events have helped us to established brand awareness, generate leads, cr
Social Media Marketing vs. Traditional Marketing
Social Media has dominated the digital marketing industry and has profoundly overtaken the old fashioned methods of Traditional Marketing on many fronts. The greatest difference between Traditional Marketing and Social Media is the way in which it is used to communicate with prospective and current customers or clients. Traditional Marketing relies on methods such as industry events, television commercials, radio commercials, print advertisements (newspaper ads, magazine ads,
4 Reasons Social Media Management should be Outsourced
Social media is among a variety of tasks that business owners would do well to outsource. The role that social media has played in business has changed significantly in a relatively short period of time. Small businesses have struggled to effectively leverage social media and take advantage of it as an interactive and cost-effective communication tool. As a B2B Marketer (Business-to-Business), I help small businesses to leverage social media to build brand credibility, promot
