How to leverage LinkedIn as a showcase for Social Selling

Social Media has an impact on every aspect of a business including recruiting, PR, marketing, sales and more. LinkedIn, the most popular professional network, can help marketers and sales professionals to discover and build relationships with leads. Many buying professionals make use of a company’s website and social media presence throughout the buying decision to acquire contact and product information, get a sense of the company’s culture and reputation. LinkedIn is a fantastic platform to showcase such information.

The keys to marketing yourself and/or your business on LinkedIn include building an optimized LinkedIn account, building a network, receiving recommendations from employers and coworkers, creating content for industry thought leadership through LinkedIn Publishing,