The State of Entrepreneurship in 2022: Identifying Trends and New Opportunities
The Coronavirus pandemic has sparked a shift in the workforce resulting in a ‘Great Resignation’, leading towards entrepreneurship.
How to leverage LinkedIn as a showcase for Social Selling
Social Media has an impact on every aspect of a business including recruiting, PR, marketing, sales and more. LinkedIn, the most popular...
Social Media Marketing for Small Businesses: An Interview with Maggie Harris
The following social media marketing industry interview is with Maggie Harris, Social Media Director at Lott Oil and Director of...
Is Social Media Marketing cost-effective for small businesses on a budget?
In an article that I read recently on Entrepreneur.com, Victoria Treyger, the Chief Marketing Officer of Kabbage lists 6 Ways to Market...
Top 10 Challenges you may face with Social Media Marketing
Social media is a gold mine for brands who want to connect with their audiences and increase their leads, but it can also consume a lot...
How Small Businesses can Simplify Social Media Marketing: A Symmetrical Aspect
To many small business owners, social media marketing is a daunting and seemingly time-consuming form of digital marketing. Even though...
Are you balancing the Digital Marketing tasks of your business?
As a busy business owner or marketing manager, how are you able to balance the digital marketing tasks of your small business? Whether it...
How to Create Great Content for your Business: An Introduction to our Content Marketing Strategy
How do you attract visitors to your website? Emails, Referrals, Paid Advertisements, Social Media? Let's consider a Content Marketing...
6 reasons why Business should use Google+ to improve Search Engine Optimization results
Since its inception in 2011, Google+ plus has been an enigma to the vast majority of small businesses and it has prompted them to ask, is...
Social Media Marketing vs. Traditional Marketing
Social Media has dominated the digital marketing industry and has profoundly overtaken the old fashioned methods of Traditional Marketing...
