Social Media Marketing in 2017
A notable social media trend in 2016 was the rise of video marketing and it is projected to increase significantly in 2017. In fact, 70%...
Paid Advertising on Social Media
The Symmetrical B2B Social Media Strategy is built in a way that does not require the social media manager to run any paid...
Social Media Marketing for Small Businesses: An Interview with Maggie Harris
The following social media marketing industry interview is with Maggie Harris, Social Media Director at Lott Oil and Director of...
Top 10 Challenges you may face with Social Media Marketing
Social media is a gold mine for brands who want to connect with their audiences and increase their leads, but it can also consume a lot...
Are you balancing the Digital Marketing tasks of your business?
As a busy business owner or marketing manager, how are you able to balance the digital marketing tasks of your small business? Whether it...
Social Media Marketing Industry Interview with Douglas Geller
The following social media marketing industry interview by Andrew C. Belton is with Douglas Geller, a writer and experienced PR...
6 reasons why Business should use Google+ to improve Search Engine Optimization results
Since its inception in 2011, Google+ plus has been an enigma to the vast majority of small businesses and it has prompted them to ask, is...
18 Tips for creating a well optimized LinkedIn account
LinkedIn is the world's largest professional network with over 400 million members in over 200 countries and territories across the...
4 Reasons Social Media Management should be Outsourced
Social media is among a variety of tasks that business owners would do well to outsource. The role that social media has played in...
Symmetrical B2B Social Media Marketing Strategy
Many small businesses are struggling to effectively leverage social media to communicate with their target market and current customers....
