
Recap of our first 3 months and recent networking and community events
Our team has had the privilege of attending a number of networking events during the past 3 very busy months. This article will provide a...

6 reasons why Business should use Google+ to improve Search Engine Optimization results
Since its inception in 2011, Google+ plus has been an enigma to the vast majority of small businesses and it has prompted them to ask, is...

How Star Wars has inspired us to bring balance to your social media strategy
In December 2015, when I began to develop Symmetrical Media Marketing (20 page business plan, Symmetrical B2B Strategy, meetings with...

Instagram Tools for Business - A First Look
Many small businesses have been struggling with the use of Instagram since its inception in 2010. The Facebook-Owned photo and video...

The Essential Social Media Marketing Dictionary
As a business owner or employee, navigating the jargon of the social media marketing world can leave one feeling out of touch and...

Is Corporate Transparency the Newest form of Advertising?
When people think of corporate deals they may imagine a low lit room where executives collude on shady agreements. They picture smoke...

Use an "Ideal Customer Persona" to guide your social media marketing campaign
It is essential to understand your target market in every way possible to maximize the potential of your social media marketing campaign....