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September 27, 2017

Content marketing is a two-prong process; copywriting and marketing. When someone masters copywriting, that doesn’t necessarily make them a marketing expert, and vice versa. A marketer knows how to get potential customers to see and pay attention their product, to visi...

Most people today start their days looking through their newsfeed and end their days by reading one last article or participating in their favorite Facebook group or Twitter chat. With approximately 81% of the United States population using social media, it has continu...

August 18, 2017

A notable social media trend in 2016 was the rise of video marketing and it is projected to increase significantly in 2017. In fact, 70% of marketers plan to use social video advertising in 2017 and 65% of marketers will focus on Facebook video advertising in 2017 foll...

February 14, 2017

The following social media marketing industry interview is with Nathan Resnick, Co-Founder of Sourcify, Founder of Cork Supply Co, and Writer for Entrepreneur, Social Media Today, The Huffington Post and Business2Community. 

Andrew: Do you think that Social Media Market...

December 22, 2016

The following social media marketing industry interview is with Mel Welsh, serving as the Editorial Lead for the Strategic Development team at Comcast. Prior to her current role, Mel worked in Local Media Development at Comcast, where her responsibilities included mana...

November 25, 2016

The following social media marketing industry interview is with Maggie Harris, Social Media Director at Lott Oil and Director of Membership Experience at the Natchitoches Area Chamber of Commerce as well as the Editor-in-Chief for Argus Literary Magazine. 

Andrew: Do yo...

October 20, 2016

In an article that I read recently on Entrepreneur.com, Victoria Treyger, the Chief Marketing Officer of Kabbage lists 6 Ways to Market Your Small Business for Less Than $100. For many small business owners on a shoe string budget, a $100 marketing budget may be a real...

October 20, 2016

Social media is a gold mine for brands who want to connect with their audiences and increase their leads, but it can also consume a lot of your time if you aren’t carefully prepared in your approach. Over 2.3 billion people are currently active on social media across t...

September 13, 2016

To many small business owners, social media marketing is a daunting and seemingly time-consuming form of digital marketing. Even though small business owners may hear about how they absolutely must have their business active on social media, there is still a fair amoun...

September 11, 2016

As a busy business owner or marketing manager, how are you able to balance the digital marketing tasks of your small business? 

Whether it be your social media marketing strategy, coaching, branding, account optimization, blog strategy, full-service social media managem...

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