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September 27, 2017

Content marketing is a two-prong process; copywriting and marketing. When someone masters copywriting, that doesn’t necessarily make them a marketing expert, and vice versa. A marketer knows how to get potential customers to see and pay attention their product, to visi...

Most people today start their days looking through their newsfeed and end their days by reading one last article or participating in their favorite Facebook group or Twitter chat. With approximately 81% of the United States population using social media, it has continu...

August 18, 2017

A notable social media trend in 2016 was the rise of video marketing and it is projected to increase significantly in 2017. In fact, 70% of marketers plan to use social video advertising in 2017 and 65% of marketers will focus on Facebook video advertising in 2017 foll...

January 11, 2017

As an Administrator and one of the founding team members of the Business Support Center for Entrepreneurship and Small Business at Delaware Valley University, I can attest to the value of such a program and the experience has provided an extraordinary amount of value t...

December 22, 2016

The following social media marketing industry interview is with Mel Welsh, serving as the Editorial Lead for the Strategic Development team at Comcast. Prior to her current role, Mel worked in Local Media Development at Comcast, where her responsibilities included mana...

November 25, 2016

The following social media marketing industry interview is with Maggie Harris, Social Media Director at Lott Oil and Director of Membership Experience at the Natchitoches Area Chamber of Commerce as well as the Editor-in-Chief for Argus Literary Magazine. 

Andrew: Do yo...

September 9, 2016

The following social media marketing industry interview by Andrew C. Belton is with Douglas Geller, a writer and experienced PR professional who is currently serving as a Social Media Coordinator for The University of Mixed Martial Arts.

Andrew: Do you think that Social...

July 28, 2016

How do you attract visitors to your website? 

Emails, Referrals, Paid Advertisements, Social Media? Let's consider a Content Marketing Strategy that will help you to drive traffic to your website. 

Content Marketing

If you own or operate a business that is reliant on web...

June 24, 2016

Our team has had the privilege of attending a number of networking events during the past 3 very busy months. This article will provide a brief overview of our first 3 months in business. After officially launching the company on March 22, 2016, we attended our first e...

June 11, 2016

Since its inception in 2011, Google+ plus has been an enigma to the vast majority of small businesses and it has prompted them to ask, is it worth it for my business to be active on Google+? The answer is yes! Here are 5 reasons why:

Google+ is a social layer across all...

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Recruiting and Retaining Millennials

August 21, 2017

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