Symmetrical Media Marketing

By the year 2025, approximately 75% of the global workforce will be comprised of millennials, according to a study conducted by Deloitte. This is a very significant measurement because it identifies who human resource managers will need to recruit and retain now and in...

In an article that I read recently on Entrepreneur.com, Victoria Treyger, the Chief Marketing Officer of Kabbage lists 6 Ways to Market Your Small Business for Less Than $100. For many small business owners on a shoe string budget, a $100 marketing budget may be a real...

The following social media marketing industry interview by Andrew C. Belton is with Douglas Geller, a writer and experienced PR professional who is currently serving as a Social Media Coordinator for The University of Mixed Martial Arts.

Andrew: Do you think that Social...

Working remotely or telecommuting is the practice of  fulfilling work in a workplace other than the location of the employer. Whether it be on a full or part time basis, remote work is on the rise and many businesses have begin to embrace the revolutionary model f...

If you own or operate a business that is reliant on web traffic in order to drive sales, much of your marketing efforts should be focused on attracting visitors to your website and converting them from prospects to clients or customers. One way to gain targeted web tra...

Our team has had the privilege of attending a number of networking events during the past 3 very busy months. This article will provide a brief overview of our first 3 months in business. After officially launching the company on March 22, 2016, we attended our first e...

Since its inception in 2011, Google+ plus has been an enigma to the vast majority of small businesses and it has prompted them to ask, is it worth it for my business to be active on Google+? The answer is yes! Here are 5 reasons why:

Google+ is a social layer across all...

Networking can be described as a supportive system of sharing information and services among individuals and groups that have a common interest. In the past couple of months, our team has had the opportunity to be able to attend a variety of networking events such as t...

Social Media has dominated the digital marketing industry and has profoundly overtaken the old fashioned methods of Traditional Marketing on many fronts. The greatest difference between Traditional Marketing and Social Media is the way in which it is used to communicat...