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December 22, 2016

The following social media marketing industry interview is with Mel Welsh, serving as the Editorial Lead for the Strategic Development team at Comcast. Prior to her current role, Mel worked in Local Media Development at Comcast, where her responsibilities included mana...

September 13, 2016

To many small business owners, social media marketing is a daunting and seemingly time-consuming form of digital marketing. Even though small business owners may hear about how they absolutely must have their business active on social media, there is still a fair amoun...

September 11, 2016

As a busy business owner or marketing manager, how are you able to balance the digital marketing tasks of your small business? 

Whether it be your social media marketing strategy, coaching, branding, account optimization, blog strategy, full-service social media managem...

August 9, 2016

Working remotely or telecommuting is the practice of  fulfilling work in a workplace other than the location of the employer. Whether it be on a full or part time basis, remote work is on the rise and many businesses have begin to embrace the revolutionary model f...

June 7, 2016

LinkedIn is the world's largest professional network with over 400 million members in over 200 countries and territories across the globe. It was created to connect the world's professionals by providing them with the opportunity to make meaningful connections and find...

March 31, 2016

 

 

As a business owner or employee, navigating the jargon of the social media marketing world can leave one feeling out of touch and confused. Here is a helpful short list of all essential social media marketing terms and their definitions. 

 

A

 

Analytics: The d...

March 24, 2016

       When people think of corporate deals they may imagine a low lit room where executives collude on shady agreements. They picture smoke filled bars where Enron lookalikes plan out the next great commercial scandal. We don’t envision hard working employees building...

March 22, 2016

 

It is essential to understand your target market in every way possible to maximize the potential of your social media marketing campaign. In order to do this, create an ideal customer persona which will describe all aspects of your ideal customer with the most potenti...

March 18, 2016

There’s no doubt we are living in exciting times. Due to Moore’s Law, the exponential increase in computer power is rocketing our generation into a technological future. The implications of this technology boom on the business world may seem uncertain. The emergence of...

March 18, 2016

 

 

Social Media has a significant impact on search engine optimization (SEO). Search engine optimization has generated a lot of buzz throughout the years, especially in the digital marketing industry. We feel that many web users don't really understand what search engin...

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