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October 3, 2019

The following social media marketing industry interview is with Gary Pershad, Chief Marketing Officer of Getchogrindup LLC, Co-host of the Getchogrindup Podcast and Retirement Plan Specialist at Vanguard.

Andrew: Would you say that Social Media Marketing is useful for s...

August 21, 2017

By the year 2025, approximately 75% of the global workforce will be comprised of millennials, according to a study conducted by Deloitte. This is a very significant measurement because it identifies who human resource managers will need to recruit and retain now and in...

August 18, 2017

A notable social media trend in 2016 was the rise of video marketing and it is projected to increase significantly in 2017. In fact, 70% of marketers plan to use social video advertising in 2017 and 65% of marketers will focus on Facebook video advertising in 2017 foll...

August 18, 2017

The Symmetrical B2B Social Media Strategy is built in a way that does not require the social media manager to run any paid advertisements. However, the results of the strategy can be enhanced significantly by running effective targeted paid ads. The only platforms that...

February 14, 2017

The following social media marketing industry interview is with Nathan Resnick, Co-Founder of Sourcify, Founder of Cork Supply Co, and Writer for Entrepreneur, Social Media Today, The Huffington Post and Business2Community. 

Andrew: Do you think that Social Media Market...

January 11, 2017

As an Administrator and one of the founding team members of the Business Support Center for Entrepreneurship and Small Business at Delaware Valley University, I can attest to the value of such a program and the experience has provided an extraordinary amount of value t...

December 22, 2016

The following social media marketing industry interview is with Mel Welsh, serving as the Editorial Lead for the Strategic Development team at Comcast. Prior to her current role, Mel worked in Local Media Development at Comcast, where her responsibilities included mana...

November 25, 2016

The following social media marketing industry interview is with Maggie Harris, Social Media Director at Lott Oil and Director of Membership Experience at the Natchitoches Area Chamber of Commerce as well as the Editor-in-Chief for Argus Literary Magazine. 

Andrew: Do yo...

October 20, 2016

In an article that I read recently on Entrepreneur.com, Victoria Treyger, the Chief Marketing Officer of Kabbage lists 6 Ways to Market Your Small Business for Less Than $100. For many small business owners on a shoe string budget, a $100 marketing budget may be a real...

September 13, 2016

To many small business owners, social media marketing is a daunting and seemingly time-consuming form of digital marketing. Even though small business owners may hear about how they absolutely must have their business active on social media, there is still a fair amoun...

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Recruiting and Retaining Millennials

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